That's it in a nutshell, right? Granting another person, or entity, or coven veto power over your business, which is veto power over your creative destiny. You only make that choice when it's not actually a choice. Xbox Live Arcade, that larval contraption on the original Xbox, is now a billion dollar business because people use it. They like universal demos and apparently their token currency isn't a BFD. Its success means that Microsoft's stewardship of the platform has gone from entrepreneurial to sadomasochistic in the space of about three years.
– Penny Arcade on XBox live. Though of course, it might have been about the iTunes App Store.