That’s it in a nutshell, right? Granting another person, or entity, or coven veto power over your business, which is veto power over your creative destiny. You only make that choice when it’s not actually a choice. Xbox Live Arcade, that larval contraption on the original Xbox, is now a billion dollar business because people use it. They like universal demos and apparently their token currency isn’t a BFD. Its success means that Microsoft’s stewardship of the platform has gone from entrepreneurial to sadomasochistic in the space of about three years.

Penny Arcade on XBox live. Though of course, it might have been about the iTunes App Store.