Tom Insam

[Apple] holds itself above the fray. It seems to believe that such discussions of meanings and consequences do not matter, because it is in the design business, and so its primary relationship is with the user, not with the society. This may be what some parochial designers thought about themselves until the 1970s—but today the advent of design that is critical, value-sensitive, and participatory has exposed the great moral void of the rigid functionalist paradigm. But Apple, alas, remains stuck in the most conservative, outdated, and bizarre interpretation of the Bauhaus, which was, ironically, a movement that flaunted its commitment to social reform and utopian socialism.