Coffee

Everyone at hot startups drinks a lot of coffee. But you can’t drink just any coffee. Nobody can drink just any coffee anymore and be taken seriously. (Except for those who proudly and intentionally do so. The key is doing it with intention. But you can’t just saunter up to Starbucks or Dunkin’ Donuts and get a coffee and actually think it’s good.) And so five times in a row, Stewart stalks past the Starbucks at the corner of Second Street and Folsom. He’s looking for an independent cafe that is supposed to be… right around here… somewhere…

The Most Fascinating Profile You’ll Ever Read About a Guy and His Boring Startup | Business | WIRED